Apple's VP of Marketing Tor Myhren told Ad Age: "We missed the mark with this video, and we’re sorry." Engadget Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad ...

The 60-second iPad Pro commercial was produced by Apple’s in-house creative team. Meanwhile, the “Crush!” ad is strikingly similar to a 30-second spot for an LG mobile phone from 2008 (via ...

(Reuters) - Apple apologized on Thursday after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being ...

Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an ...

Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...

Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher ...

The spot, titled "Crush," received blowback for showing instruments, including a piano and guitar, being smashed, among other elements. By Kimberly Nordyke Managing Editor, Digital The dystopian ...

Are you a print subscriber? Activate your account. 1 hour 30 min ago By Adrianne Pasquarelli - 1 hour 49 min ago By Ad Age and Creativity Staff - 4 hours 45 min ago By Phoebe Bain - 5 hours 26 min ...

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When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games ...